Marketing is math so when we really look into the numbers we know that it costs your business more to get a new client, than to keep an existing one. Now imagine, that existing customer doing your marketing for you?

We call these customers raving fans, but it's important to understand that you can't turn your customers into raving fans overnight. It's all about customer service, where we earn the right to win over their loyalty. In this video we talk through the 7 stages of the loyalty ladder.

Our ultimate goal is to move people up the ladder, now we won’t get it right with everyone but it gives us an opportunity to put a system in place to ensure we can move as many people as we can.

‍