Marketing is the first thing to go whether a trades business is “busy” or having cashflow challenges. We stop the marketing because we either have to many enquiries when we busy or this is an expense “we don't need right now”.

However, marketing should be seen as a continuous investment into your business. If done right.

For marketing to be seen as an investment, it needs to be done consistently and you need to constantly be testing and measuring. Watch our video to find out more.

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