AIDA is a proven model that takes you through the decision making process of your prospects to help you turn them from strangers into customers through your marketing and selling.

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The really cool thing about this model is that if used correctly this format can be used as a layout to support any content that you are writing - whether its flyers, social media posts, website content or even ads to recruit new tradies.

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So what does AIDA stand for?

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A - Attention

I - Interest

D - Desire

A - Action

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To learn more about this model and how to use it be sure to watch the video, also look out for the extra little sneaky tip I believe all content needs to have to be able to sell effectively.

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