AIDA is a proven model that takes you through the decision making process of your prospects to help you turn them from strangers into customers through your marketing and selling.
The really cool thing about this model is that if used correctly this format can be used as a layout to support any content that you are writing - whether its flyers, social media posts, website content or even ads to recruit new tradies.
So what does AIDA stand for?
A - Attention
I - Interest
D - Desire
A - Action
To learn more about this model and how to use it be sure to watch the video, also look out for the extra little sneaky tip I believe all content needs to have to be able to sell effectively.