There’s no shortage of work in trades business - so marketing in tradie world is all about doing less for more - stepping away from the mindset and habit of saying yes to every job and more about getting fussy, choosing more of the jobs you enjoy doing and that are more profitable for your business.

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One of the tools that support you in doing this is creating a USP - which stands for a unique selling point. This is defining what your point of difference is and why your customers choose to do business with you over your competitors.

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It is all about how you are going above and beyond for your customers.

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As trades business owners, what we are not good at is telling people about the things we do, we need to keep in mind that our customers really have no clue what it takes to do a job, the regulations, what's standard service and what not. They think it's all just part and parcel of what you do. So we need to communicate what we do and that it's actually not part of a standard service - do you have a dustless sanding system? Can they track their tradies etc. These are the things that start setting you apart from your competitors.

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So watch this video and let's take a look at how you can actually identify and create your very own USP that set you apart from your competitors.

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