Most marketing is too general and when we try to connect with everyone in our demographic (potential customers who might buy from you), we end up not connecting with anyone. This is when your marketing turns to an expense in your business.

All marketing campaigns have 3 elements:
* Target (Who & Where)
* Offer (What)
* Copy (Why & How)

What you will find is that once you know exactly who you are speaking to, it becomes easier to create an attractive offer and a compelling message.

In this video we talk about What to do, How to do it and Why target marketing is so important.