Marketing is a lot of things but when we look at its core essence, we can break the complex beast into two simple forms - Education & Communication.

One cant function without the other because people only buy from those they know, like and trust, so you really need to be putting your marketing efforts into educating and communicating with your clients before you decide to do anything else like building marketing campaigns etc.

So, what are some of the things you can educate and communicate with your clients to get them to know, like and trust you?

Learn more about the two roles of marketing in this video.

‍

‍