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The Real Purpose of a Vision and Mission Statement
A solid vision and mission should:
- Set the direction – Your team should know where the business is headed and why it exists beyond just making money.
- Engage your staff – If your team doesn’t connect with it, they won’t buy into it.
- Shape decision-making – It should guide how you operate, hire, and grow.
Real-Life Example: Bringing Your Vision to Life
At Ladies with Tradies, our overarching statement is “Work in the trade, live the life.” If our team, clients, and suppliers don’t understand what that means, we’ve failed in communicating it properly.
It’s not enough to slap a vision statement on your website. You need to actively integrate it into:
- Recruitment: Hiring people who align with your values.
- Team Culture: Involving employees in the bigger picture.
- Daily Operations: Making decisions that reflect your mission.
How One Business Owner Engaged His Team in the Bigger Picture
One of our clients, an electrical business owner, found a way to bring purpose into his business beyond just laying cables and installing systems. He started involving his team in community projects, making them feel part of something bigger.
Here’s how he did it:
- Set up a team group chat to brainstorm community projects.
- Held regular meetings to discuss the impact of their work.
- Made sure every team member felt personally connected to their contributions.
The result? A more engaged team, better culture, and a stronger business.
The #1 Mistake: Corporate-Sounding Vision and Mission Statements
Too many tradies write generic, corporate-sounding statements that have zero personality. If your mission statement doesn’t sound like you, your team won’t relate to it.
We’ve worked with businesses that had stiff, uninspiring mission statements. When we helped them rewrite them in their own voice, their teams started to connect with the message.
When Should You Actually Focus on Vision and Mission?
If you’re struggling with cash flow, time management, or team issues, your priority should be fixing those first. Once your business is running smoothly, then you can engage your team in defining your vision and mission.
The Bottom Line: Vision and Mission Only Work If You Do
Your vision and mission statement is useless unless it’s woven into your business every day. If you’re feeling lost in your business, stuck in the grind, or disconnected from why you started—it’s time to rethink your approach.
If you want to get your business back on track and start loving what you do again, let’s chat. Book a free call with us, and let’s figure out the next steps for your business.
