Writing a Unique Selling Proposition and Guarantee is vital in order for your business to stand out in the crowd. Trade business is booming and if you don't have a way of communicating with your clients that you are different to the rest - they will always default to purchasing on price. USP and Guarantees ELIMINATE price competition - because your clients feel complete faith in what you are doing due to really effective marketing. So, to unpack what makes you unique, you need to understand more about your market, your business, your competitors, and your clients. To do so, and to really get the brain juices thinking - complete our questionnaire.