When it comes to growing a trades & construction business, few understand the industry like Russell Easther. As a trusted advisor on the Ladies with Trades panel and the driving force behind Lead Partners Direct, Russell specialises in helping construction business owners attract high-quality leads, increase revenue, and build a business they’re proud of.
With decades of experience in digital marketing, Russell has transformed the way tradespeople win jobs, moving them beyond rollercoaster of word-of-mouth referrals and into a predictable, high-performing lead generation system. Whether you’re a new trainee stepping into the industry or a seasoned pro ready to scale, his expertise in Google Ads, SEO, and lead generation ensures you’re always booked out with the right clients.
Russell’s approach is simple: No fluff. No gimmicks. Just real results. He speaks your language, knows the challenges tradies face, and delivers marketing that actually works—so you can focus on the tools while your business grows.
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