Marketing & Sales

How To Test & Measure Your Marketing
Want to turn your marketing from an expense to an investment, its time to test and measure - here's how!
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Dealing with Difficult Customers
A process to deal with difficult customers and convert them to your biggest advocates.
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Building Rapport
Customers are more likely to engage, purchase from & refer to businesses they know, like and trust.
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Sales Process - Moments of Truth
A moment of truth - the times that really count to impress your customers with your service. Discover your truths!!!
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USP
Why do your customers choose you? Good communication, reliability and quality workmanship is something you should be doing by default and is naturally your clients expectation.
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AIDA Principle
Want to write Ads that sell basically anything anywhere? Learn about the AIDA model that uses simple NLP techniques to make your marketing and selling easier.
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Referrals
Referrals is one of the most cost effective marketing strategies out there. Learn all about the 6 Steps to get your customers selling for you so you don't have too.
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Two Roles of Marketing
Marketing is a lot of things but when we look at it in its simplest form - it really only has 2 roles: Education & Communication, and one can't function without the other because people only buy from those they know, like and trust.
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The 5 Ways
Ever wanted to know how you could easily increase your profits by 61%. Learn about our Proven 5 Ways to Profitability Model where we show you how small changes = Big Results.
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ABCD Clients
An easy way to earn more, by working less. Get a full understanding of your clients by categorising in our simple ABCD client model.
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Target Market
In order to get more of the right clients, we need to do marketing. There are three elements to a great marketing campaign but theres one to rule them all.
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